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A Website Redesign Strategy -
Transition to a portfolio based website

Client: Greg Stephens
Role: Content Strategy, User journey, Wireframe

The Story

As a client project at Centennial College, our group of 4 developed a new web strategy for “The Law Office of Greg Stephens”. Working on the project allowed me to pursue my natural talent for eliminating troubled user experiences. My team and I conducted the content audit, developed personas, prioritized content, creating user flows and interface design.

 

 

The Problem

The current website is almost two decades old. Navigation and user journey need to be more consistent. The website needs to transition across the different mobile and desktop screens.

 

  • The content was unorganized, outdated, and followed an inconsistent approach to content structure.

  • The biography failed to communicate Greg Stephens's work history, skills, and qualifications.

The Goal

The goal of the project was to reinforce Greg Stephen’s reputation as highly esteemed, global Entertainment Lawyer and ensuring his efficiency is increased with his current client base through a portfolio based website.

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The Solution

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  • Prioritized the content, used plain language to inform the user about Greg Stephen, his journey as an entertainment lawyer and accomplishments.

  • Changed the content hierarchy to Home > Bio > Services > Contact.

  • Redesigned navigation taxonomy, reduced number of links and normalized labels

 

 

Our Approach

 

As a team, we began the project by facilitating client meeting that included:

 

  • Defining Objective

  • Defining target audience

  • Brainstorming concepts

 

Gathered Data

 

We analyzed “thelawoffice.ca” website, page-by-page how the content is structured, displayed and maintained.

 

Audience

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In our research, we defined three target audiences:

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  • Entertainment lawyer

  • Professor of Entertainment Law

  • An Entertainer

Once we had a wider range of data, we spent some time thinking what and how information should be displayed on the website.

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Blueprint

 

We articulated insights from the content audit in a way that could be absorbed by the users. As a result, we ended up moving forward with the blueprint as to what we were building or who we were building it for. However, we tried few variations with our design thinking.

After few iterations, we passed along the final updated content on each page to the client to further develop the website with the given strategy.

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